![]() ![]() When engaging in prospecting on LinkedIn, it’s important to avoid certain practices that can hinder your success. 3 Things You Shouldn’t Do When Prospecting on LinkedIn LinkedIn prospecting aims to build relationships, nurture leads, and convert them into customers through personalized interactions and valuable engagement. It involves searching for and engaging with individuals or companies that align with your target audience and may be interested in your products or services. LinkedIn prospecting refers to the process of identifying and connecting with potential clients or customers on the LinkedIn platform. It takes work, but it will work for you if you take the time to put a handful of these tips into practice. You don’t even have to have 10,000 followers to make it an effective prospecting technique (but gaining connections and followers should be one of your goals). On top of using Sales Nav and LinkedIn advertising, this guide has 7 additional, unique ways to use LinkedIn for sales prospecting. But you don’t have to limit LinkedIn prospecting to InMail or sponsored posts. 40 million LinkedIn users are decision-makers within their company.Ĭlearly, LinkedIn holds tremendous value for sales teams. With over half a billion users, LinkedIn (and Sales Navigator) is a power sales prospecting tool. ![]() ![]() The professional/social platform doesn’t have to be reduced to the occasional press release about your company or your job change every couple of years. If the person ignores me and doesn't reply, that's fine too - I'll circle back in a few weeks with a different message, using the same principles I've outlined here.įeel free to take my scripts above and create your own version - maybe you can invite people to read a blog post, download an eBook, attend a webinar, even jump on the phone for a free consultation about the issue you mention.Are you getting the most out of your prospecting on Linkedin? I'm not wasting my time bothering or chasing that person down for a reply. If they say "No," that's fine too - I know that person isn't ready right now and I can move onto another prospect. (Note: Once you register, on the confirmation page you'll get access to all the free "Messaging Magic" scripts and templates.) Now, if the person replies "YES" (I've given them a super easy and fast way to tell me they want more info), then I send this follow up script: You don't pressure them - "If you're not interested, no worries at all." You ask permission - "Just reply with the word YES and I'll send it over."Ĥ. You offer value - "If so, I have a free XYZ."ģ. You ask a question - "Curious - are you interested in XYZ?"Ģ. Notice, there are four key components to this script:ġ. If you'd like to see how it works, just reply with the word "YES" and I can shoot you over a link to the webinar and message scripts.Īnd if you're not interested, no worries at all. (Note: It's not about being pushy, sales-y or spammy, but rather replicating those real-life, 1-on-1 conversations you have with prospects in real life using LinkedIn.) If so, I have a great (and free) webinar I can send you a link to, along with some copy-and-paste invitation scripts, LinkedIn message templates and sequences I use called "Messaging Magic." Here's part 1 of the script, and notice how it is conversational and friendly in its tone:Ĭurious - Are you interested in using LinkedIn to find new clients or customers? Note: The goal of this script (I send it to my 1-on-1 connections as a LinkedIn message) is to get prospective customers or clients to check out my free LinkedIn lead generation webinar. ![]() It's a two part script, and you can start utilizing this approach when you message prospects on LinkedIn or other social platforms. This sales script does that, and, in addition to working like crazy, it also doesn't make people angry, offended or upset when they receive it from me. Here's why this script works: The people you meet on LinkedIn (or any other social platform) want you to ask permission before you start trying to sell them. (Best of all, it's not sleazy, spammy or sales-y in any fashion.) Wanted to share this as its the most effective LinkedIn messaging script I've ever created over 6 years of doing this. ![]()
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